JJ Cooper is a men’s clothing shop in downtown Fernandina Beach featuring brands such as Peter Millar, Barbour, Bugatchi, Fish Hippie, Filson, Paige Denim, DL1961 Denim, Hiltl, Lucchese Boots, Smathers & Branson, Brackish Bowties, Collared Greens, SAXX underwear, SWIMS shoes, Aftco, Mizzen+Main, Happy Socks, Moore & Giles leather goods, A Fish Named Fred, Wolf & Shepherd, Col Littleton, and more!