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Willow Beauty

Willow Beauty is a clean & conscious beauty store located on beautiful Amelia Island in Florida. We offer head-to-toe beauty products including makeup, skincare, haircare, nail care, sun protection, bath & body, fragrance, essential oils, beauty tools, accessories, appliances, men’s grooming products & more.

We offer a wide range of many traditional, popular & trending beauty brands and our brands have been researched & carefully chosen to provide only the safest & effective products for our customers.

We prefer ingredient conscious brands and love our brands that completely say “NO” to the “Dirty Dozen”. All of our products are always cruelty free.

We have professional & trained Beauty Advisors to assist you with your clean beauty choices. We strive to make your visit an enjoyable & memorable shopping experience and we hope to become one of your favorite places to shop on the Island or at our shopping portal at willowbeautyamelia.com/shop

Willow Beauty offers makeover events, makeup classes & skincare classes throughout the year with our Professional Makeup Artist Lisa Murray.

Willow Beauty is also the home of Lisa Murray Aesthetics, a Luxury Facial Spa offering many specialty skincare and makeup services & The Beauty Lab, a full service Lash & Brow Spa offering permanent & semi-permanent lash & brow services including microblading.

Woman Owned
  • Key Details
  • Discounts: Military
  • Hours of Operation:
  • MON: 10:00 AM - 6:00 PM
  • TUE: 10:00 AM - 6:00 PM
  • WED: 10:00 AM - 6:00 PM
  • THU: 10:00 AM - 6:00 PM
  • FRI: 10:00 AM - 5:00 PM
  • SAT: 10:00 AM - 5:00 PM
  • SUN: Closed
Kopari beauty products

Skincare 101 Class

February 22, 2025
Are you new to skincare or feeling overwhelmed by all the products out there? Skincare 101 is the perfect starting point for anyone looking to build a simple, effective routine to nourish and protect their skin. In this class, you’ll learn the fundamentals of skincare, including how to identify your skin type, the importance of key ingredients, and how to build a routine that suits your unique needs. Learn how to identify whether you have dry, oily, combination, or sensitive skin, and how to choose products that will work best for you. From cleansing to moisturizing and day & night regimens, learn the core steps in any skincare routine and why they’re important for healthy skin. Learn about powerful skincare ingredients like hyaluronic acid, retinol, vitamin C, and more. We’ll explain what each one does and how it benefits your skin. We’ll guide you through the process of creating a personalized skincare regimen based on your skin’s unique needs and goals. Get the facts about clean skincare, and bust myths about products, aging, acne, and more! You’ll get a chance to explore product textures and formulations, ask questions, and get expert advice tailored to your skin’s needs. By the end of the class, you’ll feel empowered to make informed choices about your skincare and adopt a routine that works for you. Class includes 2 1/2 hours of hands-on instruction & a skincare regimen kit for use during class instruction and take home.